The distance between insanity or genius is measured only by success

Marketing strategy

I have provided strategic direction for a number of the worlds most famous companies. I have created marketing plans to drive commercial and brand growth in the long and short term across a number of categories and contexts. I've consistently worked with senior stakeholders, multiple markets and C-suite to ensure plans live beyond PDFs. I've always been a digital geek and have taken a masterclass in brand planning during my time at BBH.

Creative ideas

I've worked on both enduring and ephemeral ideas for brands - always focused on using the power of creativity to create change. I've created famous advertising campaigns, launched apps, built games, written educational platforms, constructed playable tech, led creative fundraisers. I've led social, digital and traditional campaigns - always with a focus on making the best in the business. 

Leadership

I have managed teams of 30+ people for the past 5 years and have extensive experience in recruitment, priding myself on creating diverse and collaborative teams. I've led teams through fast-growth environments, challenging conditions and persistent change. With my Psychology degree background, I understand the power of vision setting and intrinsic motivation as well as modern empathetic leadership. I like to think I learnt a lot from Michael Scott.

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