The distance between insanity or genius is measured only by success
Ben Shaw is a very common (and boring) name. I'm the one that has spent over 10,000 hours as a marketing leader. I like to create ideas that people want to spend time with and a work culture people want to spend time in.
I have provided strategic direction for a number of the worlds most famous companies. I have created marketing plans to drive commercial and brand growth in the long and short term across a number of categories and contexts. I've consistently worked with senior stakeholders, multiple markets and C-suite to ensure plans live beyond PDFs.
I've worked on both enduring and ephemeral ideas for brands - always focused on using the power of creativity to create change. I've created famous advertising campaigns, launched apps, built games, written educational platforms, constructed playable tech, led creative fundraisers. A bit of everything but as little spam as possible.
I have led teams of 30+ people for the past 5 years and have extensive experience in recruitment, priding myself on creating diverse and collaborative teams. I've led teams through fast-growth environments, challenging conditions and persistent change. With my Psychology degree background, I understand the power of vision setting and intrinsic motivation. I like to think I learnt a lot from Michael Scott.
I have spent the majority of my time at the renowned creative agency, BBH. I joined as a Strategist on the grad scheme in 2008 after spending a year at a web agency. Fast forward a decade and I am now Head of Strategy managing a world-class department of 40 strategists and part of the agency leadership team. Check out my CV / LinkedIn for more detail on that journey.
I love working with creative people to make something out of nothing.
My three key beliefs:
- I believe in the power of creativity as a fundamental skill that can help grow companies, culture and people.
- I believe that ideas can come from anywhere, inspiration is everywhere and none of us is as good as all of us.
- I believe most companies could be transformed by using strategy to simplify problems and identify solutions and creativity to amplify them.
Below is a snapshot of some of the things I've written, some of the talks I've given and some of the work I've been lucky enough to make.
London / Aldbury