The distance between insanity or genius is measured only by success
Who
Ben Shaw is a very common (and boring) name. I'm the one that has spent over 10,000 hours as a creative marketing leader. I like to create ideas that people want to spend time with and a work culture people want to spend time in.
Marketing strategy
I have provided strategic direction for a number of the worlds most famous companies. I have created marketing plans to drive commercial and brand growth in the long and short term across a number of categories and contexts. I've consistently worked with senior stakeholders, multiple markets and C-suite to ensure plans live beyond PDFs. I've always been a digital geek and have taken a masterclass in brand planning during my time at BBH.
Creative ideas
I've worked on both enduring and ephemeral ideas for brands - always focused on using the power of creativity to create change. I've created famous advertising campaigns, launched apps, built games, written educational platforms, constructed playable tech, led creative fundraisers. I've led social, digital and traditional campaigns - always with a focus on making the best in the business.
Leadership
I have managed teams of 30+ people for the past 5 years and have extensive experience in recruitment, priding myself on creating diverse and collaborative teams. I've led teams through fast-growth environments, challenging conditions and persistent change. With my Psychology degree background, I understand the power of vision setting and intrinsic motivation as well as modern empathetic leadership. I like to think I learnt a lot from Michael Scott.
Where
I spent the majority of my time at the renowned creative agency, BBH. I joined as a Strategist on the grad scheme in 2008 after spending a year at a web agency. Fast forward to 2021 and I went from Head of Strategy to CSO to running marketing for a start up.
Check out my CV / LinkedIn for more detail on that journey.
What
I love working with others to make something out of nothing.
- I believe in the power of creativity as a fundamental skill that can help grow companies, culture and people.
- I believe that we must embrace change as a good thing and look to both lead and challenge disruption.
- I believe most companies could be transformed by using strategy to simplify problems and creativity to solve them.
Below is a snapshot of some of the things I've written, some of the talks I've given and some of the work I've been lucky enough to make.